In this episode, I’m sitting down with David Masters Group, a studio known for taking on only four clients per year. They take a deep storytelling approach that transforms branding into an immersive journey, not just a deliverable.

We dive into:

• How doing fewer, deeper projects opens the door to bigger clients

• Why pricing becomes easier when your work is rooted in meaning

• The mindset shift designers need to build brands that last beyond money

If you’ve ever wondered what it takes to create branding that feels like art, legacy, and impact all at once...this conversation will change the way you think about design.

David Masters Group Website

Bourbon & Branding YouTube

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