In this conversation, Jon Bryant & Michael Murray discuss their experiences and lessons learned in the painting industry. They cover topics such as their journeys of building successful painting businesses, the difference between good vs. great painting companies, the need for proper lead generation, and finding the right customers. The conversation covers strategies for getting more applicants and leads, the concept of small market domination, understanding why customers buy, and the importance of dreaming big in the industry.

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06:02 – What We Wish We Knew When Starting Out
15:50 – Understanding the Difference Between Good vs. Great Companies
28:38 – The Need for Proper Pricing and Sales Processes
37:28 – The Importance of Lead Generation and Finding the Right Customers
40:23 – Using Marketing to Get More Applicants and Leads
42:18 – Small Market Domination
46:19 – Understanding Why Customers Buy 
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