Jen Morris, along with her husband Rob, have had a crazy journey as entrepreneurs!

They started their cupcake business, Cupcakeology, from their home over a decade ago in Collingdale, PA.

Despite facing many challenges such as converting an office lunchroom into their commercial kitchen and filing for bankruptcy, they managed to appear on the Steve Harvey show and eventually open a brick-and-mortar storefront.

Now they have shifted their focus to coaching other food entrepreneurs and created the Start Small, Win Big Academy.

In this episode, you will learn tons of advice for building a successful food business, including how to promote yourself, scale up, get published, and validate your products.

• Why relying on trends isn’t enough
• Steps you need to take to validate your business idea
• Strategies to systemize processes in your business
• Creative funding solutions for your business
• How to stand out when starting a food truck business
• How to connect with customers through storytelling
• The secret to getting your business showcased on TV and in other media
• Why Jen & Rob had to file for bankruptcy to save their business, and how you can avoid repeating their mistake
• How to know the right next step for you to take to move your business forward
• Why it’s essential for you to have a business plan, even if you’re just starting out
• Ideas for creating diverse revenue streams in your business

Cupcakeology & the Start Small Win Big Academy (Instagram | Facebook)

Think Like A CEO – Baker’s Edition eBook (discounted price)

Business Plan 101 Course

Lovin’ From the Oven Blog

Old Cupcakeology Instagram Feed

Pennsylvania Cottage Food Law

Attend the only national conference for home-based food entrepreneurs!

This virtual conference will take place April 10th – 13th, 2023, and includes 4 full days of keynotes, workshops, breakout sessions, and community.

The conference costs only $35, and includes access to all of the recordings as well.

Click here to sign up today!

Get full show notes and transcript here: https://forrager.com/podcast/85