ThinkEnergy

Social media habits are evolving every day and, with the isolation that comes with COVID-19, new patterns are emerging. In light of the increasing uptake for socializing digitally, it’s more important than ever for businesses to appropriately engage. Henk Campher (@AngryAfrican), VP Corporate Marketing at Hootsuite, shares his expertise on how to listen, engage, and form meaningful connections online.

Related Content & Links:

• https://hydroottawa.com
• https://www.hootsuite.com
• Edelman Trust Barometer
• Hootsuite Digital 2020 Report
• Hootsuite Social Trends Report 2020
• Linkedin: Henk Campher

Technology has reshaped our lives. It’s radically changing how we learn, how we work, and has influenced our habits, behaviours and even values. In the midst of this shift, energy has become the backbone of digital infrastructure, which underlines the importance of evolving practices and business models within the energy sector.
In this episode, digital sociologist & author, Dr. Julie Albright (@drjuliea), shares her in-depth research on the implications and incredible opportunities behind digital connectivity – both on different generational cohorts and on industries including the energy sector.

To learn more about Julie's book, "Left To Their Own Devices", visit: http://www.drjuliealbright.com/ 

With a nation-wide commitment to achieve net-zero emissions by 2050 as well as an increase in climate change awareness, has eco-purchasing in Canada increased? In other words, are more people buying products and services that have less impact on the environment and human health? Dianna Miller, Chief of ENERGY STAR shares about the ENERGY STAR program and how it works to not only motivate the production of energy-conscious products, but also to help homeowners and businesses make energy-conscious buying decisions.

From the Terminator to Iron Man’s virtual assistant Jarvis, AI can make our imaginations run wild with possibilities. Scary or not, artificial intelligence is truly beginning to transform our reality – including how we interact with each other and how businesses interact with customers. In this episode, Colton Marshall, Product Manager at KUBRA shares his expert knowledge of voice technology and chat bots and how he expects it to transform business to customer interactions.

Canada’s Electric Highway is now a reality. Petro-Canada recently made a bold move to equip 50 of its retail outlets along the Trans-Canada Highway with electric vehicle fast chargers. This is a great start, but EV owners need a consistent, convenient, reliable and fast means of recharging their vehicles - wherever they travel. Al Cormier, CEO & President of Electric Mobility Canada, shares his take on the future of electric vehicle adoption.

Joseph Muglia isn’t your average Joe. In fact, he’s the Director of System Operations & Grid Automation at Hydro Ottawa. In this episode, Joseph joins Dan to talk about what happens behind the scenes when a storm approaches and how crews, on and off the field, are working hard to keep the power on – before, during and after Mother Nature strikes. From storm hardening to storm-mode, get the inside scoop on how Joseph and his team always stay prepared.

Twenty per cent of all Canadians will likely develop a mental illness in their lifetime. It might be you. It might be your spouse, sibling, parent, child, friend or colleague.

Unfortunately, with the stigma around mental illness that still exists, people are much less likely to seek out help.

United Way and Hydro Ottawa believe that “asking for help isn’t easy, but getting help should be.” Tune in to hear Dan Seguin and special guest, Dennise Taylor-Gilhen Vice President of Community Impact at the United Way, as they join the ‘Bell Let’s Talk’ campaign in the conversation around mental health.

In this episode, Dennise shares about the variety of resources that United Way and other organizations are providing for people who are struggling, including community based counselling services and a 24/7 distress line.

Where only five per cent of the electricity workforce is young people (compared to 14 per cent across all other sectors) and only 26 per cent is women, what is being done to encourage a more dynamic workforce for the future?

In this episode, Michelle Branigan, CEO of Electricity Human Resources Canada, shares her strategies for attracting, recruiting and retaining the next generation – with the goal to strengthen the energy sector through a highly skilled, diverse and productive workforce.

Links:

• https://hydroottawa.com/
• https://electricityhr.ca/ 
• https://www.linkedin.com/in/michelle-branigan-6055bb21/

In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?

In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies for rising above the social media noise, including: establishing content themes, channel differentiation, and analyzing performance. Among the most successful ongoing strategies she describes has been hiring a spokesperson – Dave – as a storyteller for the brand across each of BC Hydro’s social channels.

How important is it for energy companies to harness the power of social media to track social sentiment, conversations about their competitors, and overall marketplace?

In this episode, we sit down with Emerson Cunningham, a social media legend with 30+ years of experience in shaping the future of global digital communications, to find answers to that question. Emerson shares about the role he has played in the operationalization of some of the largest energy sector social media centres in the country, and the importance of investing in corporate social media channels to keep customers satisfied.