Post Reports

This Barbie is a business decision

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The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.


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Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach. 


Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups. 


Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.

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