So, normally I wouldn’t applaud a fourth-place ranking, but I think we should make an exception in the energy drinks category. In terms of market share during the last four weeks ending April 17, 2022, Celsius Holdings (NASDAQ: CELH) impressive performance has pushed the brand past Rockstar Energy for the number four position in the energy category. This really draws some comparisons to what happened a few years ago when Bang Energy surged past Rockstar Energy with astronomic growth rates. That led to about a year of “business as normal” for Bang Energy before they decided to sign an exclusive distribution agreement with Pepsi. Will something similar happen to Celsius? The current set-up looks great, but it won’t be without marketplace challenges and competition breathing down on Celsius Holdings from all directions.

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