In this 50-minute interview, I had the pleasure of having a great conversation with the legend, Auren Hoffman.

Auren is CEO of SafeGraph: the place for data about physical places.

Auren is the former co-founder and CEO of LiveRamp - the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp is now a public company (NYSE:RAMP).

He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat. He is also a Board Member of Datavant. He serves as a General Partner in Flex Capital.

We discuss some of the best practices to create successful exits in business, core traits of successful and unsuccessful businesses, some core hard lessons learned, and more.

Connect with Auren on LinkedIn: https://www.linkedin.com/in/auren/

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