Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell. 

Timestamps: 

• 00:00 Intro 
• 03:30 SMS Is The New Email 
• 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 
• 10:00 Promoting Advertiser Offers Over Your Own 
• 13:30 $100 Paid Webinars That Sell $2,500/Month Coaching 
• 14:30 SMS Sunsetting, Short Codes, And Deliverability 
• 17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits 
• 19:00 SMS Tech Stack And Twilio's $400K/Month Bills 
• 23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change) 
• 28:00 Multi-Channel: Spending $500K/Month On Meta Ads 
• 33:00 The Co-Reg Wars: IMS vs AfterOffers 
• 35:00 Every Tech Company Will Eventually Buy A Media Company 
• 38:00 Why MarketBeat Won't Be Sold Or Acquired 
• 41:00 Beehiiv, Substack, And ESP Feature Bloat 
• 46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss 
• 50:00 Where to Find Matt Paulson 

📌 Resources:

• MarketBeat
• AfterOffers
• The Email Copywriter (Chris Orzechowski) 

🔗 Connect with Matt Paulson: 

• LinkedIn
• Twitter/X

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