Today, we're diving into a game-changing skill for every CEO, founder, and entrepreneur.

Back in 2016 at Escape Climbing, my partner and I faced a big decision...whether to scale up or stay small. 

Investing in infrastructure and people was tough but necessary for growth.

Through this journey, I learned about the two main costs in business: capital cost and opportunity cost. 

As entrepreneurs, we must allocate resources wisely for sustainable growth.

This episode unpacks how to navigate these decisions and achieve sustainable growth.

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