Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?

In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.

They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly…

But a few weeks later, they realise something important:

Nobody is buying.

The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.