This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef.

This week's articles include:

A Correction from last week.. John Cleese… http://www.snopes.com/politics/satire/terrorismalert.aspIOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clearhttp://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorialhttp://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data http://www.socialmediatoday.com/social-business/adhutchinson/2015-09-17/twitter-announces-new-deal-bloomberg-underlines-value-social A Facebook Dislike Button Is Coming soonhttp://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"http://go.studiod.com/ebook Robert's Ranthttp://www.foliomag.com/2015/pros-cons-era-measurement Joe's Ravehttp://www.velocitypartners.co.uk/our-blog/content-marketing-slides-into-the-trough-of-disillusionment/ #ThisOldMarketinghttp://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing.

This week's story links:

Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/ Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey/ Buzzed makes deal with agency - for preferential rates and technologyhttp://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/ Users Are About To Start Carrying an In-Car Magazinehttp://techcrunch.com/2015/09/10/ubers-are-about-to-start-carrying-their-own-in-car-magazine/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:http://www.thestreet.com/story/13277278/1/meet-the-ge-exec-who-s-reinventing-thomas-edison-s-light-bulb.html This week's TOM Example: The Story of Contenthttp://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/ Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/ The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/ How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9 Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/ This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles Rants/Raves Robert's Rave on Experiences: http://adage.com/article/digitalnext/consumers-experiences-things/299994/ http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/

Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content

This Old Marketing: White Castle

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.

This week's stories include:

Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592 paired with...Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388 Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommercehttp://www.pubexec.com/article/content-change/ Facebook has Taken over for Google as a traffic source for newshttp://fortune.com/2015/08/18/facebook-google/ SPONSORStudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.RAVESRoberthttp://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers Joe http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/ This Old Marketing Example - Home Decorator Magazine (now STIR) http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker.

This week's story links

Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/ The Journalists Who Refuse to Admit They’re Actually Content Marketers http://www.forbes.com/sites/grantfeller/2015/08/11/the-journalists-who-refuse-to-admit-theyre-actually-content-marketers/ Only 2% of Marketers Have “Very Effective” Content Strategy http://www.clickz.com/clickz/news/2418856/only-2-of-marketers-have-very-effective-content-strategy-study Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion http://www.toprankblog.com/2015/08/content-marketing-inefficiency/ Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide Robert's Rave: Target and Trolls Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/10/nikes-secret-to-success-on-youtube-its-not-the-viral-video/ This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw.

This week's show links:

Why The biggest debate in advertising is irrelevant http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html Introducing Facebook Live http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/ Paired With http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/ The Uber of Agencies: Why Marketers Want to ride with a new kind of shop http://adage.com/article/agencies/future-ad-agencies-uber-model/299816/ SPONSOR Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide RANTS AND RAVES Robert's Rave on MillerCoors:

http://www.adweek.com/news/television/how-digital-media-agency-tapped-millennial-beer-drinkers-166228 Joe's Rant on "Why No One Cares about Your Content": https://www.marketingmag.com.au/hubs-c/no-one-cares-content/

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.

This week's story links:

Content Marketing and the Finance Industryhttp://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/Hubspot Fires CMO - Issues Ridiculous Press Releasehttp://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/ Mutually Assured Contenthttp://www.theawl.com/2015/07/in-no-charts http://www.vox.com/2015/7/22/9013911/is-the-media-becoming-a-wire-service Podcasting Advertising On A Slippery Slopehttp://www.nytimes.com/2015/07/28/opinion/joe-nocera-stepping-on-a-slippery-slope.html?emc=edit_th_20150728&nl=todaysheadlines&nlid=72268883&_r=0 How Corporations Became Documentary Film Fundershttp://www.bloomberg.com/news/articles/2015-07-30/how-corporations-became-documentary-film-funders This week's sponsor: Emma and the "Modern Marketers' Field Guide.Download the guide now at http://bit.ly/myemma-field-guide. Joe's Rant Link on YouTube: http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html #ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing. Rants and raves include a McKinsey report and deals from Univision and HBO. This week's #ThisOldMarketing example of the week: Flight Centre.

This week's story links:

LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/ Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/ AOL CMO Says Content Marketing Is About Value Not Advertising http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991 The Inbound Marketing Economy - Content Marketing Jobs Abound https://moz.com/blog/the-inbound-marketing-economy EW Scripps Acquires Podcast Network http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326 This week's sponsor: Emma and the Modern Marketer's Field Guidehttp://bit.ly/myemma-field-guide. Robert's Rave: McKinsey and Experience http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business Joe's Rave: Influencer Deals from Univision and HBO http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0 http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/ #ThisOldMarketing of the Week: Flight Centre

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney.

This week's articles include:

Demand For How-To Content on YouTube Is On The Rose http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553 Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out With the Rittenhouse study paired http://www.rittenhouserankings.com/download-the-2014-ceo-candor-survey/ Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships https://www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long What The Top 200 US Advertisers Are Doing To Spend Smarter

http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/ This week's Sponsor: Acrolinx and their Global Content Index. Download it here: http://bit.ly/acrolinx-global-index. #ThisOldMarketing Example: A Disney Infographichttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191