<p>In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.</p>

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.

Three biases that promote sustainable behaviour

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Three biases that promote sustainable behaviour

Three biases that promote sustainable behaviour

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