Send us a text

Chad Graves knows marketing.

He began in the marketing department of a dealership group before leaving with members of that team to start Reunion Marketing. Now, Reunion works with dealers to lift the gates of transparency, break down the silos, and formulate an entire dealership strategy. Paul J Daly, Kyle Mountsier and Michael Cirillo find out that Chad knows that to look for from the moment he steps foot into a dealership, and also has a good handle of what SEO is and how it works.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

3:55 The history of Reunion Marketing began when many of the founders of Reunion began working together in a 20 person marketing department for a large dealer group.

10:57 Having worked in a dealership, Chad knows what to look for now when he walks into one for the first time. He shares what he sees and how it translates to the customer.

15:08 What is SEO or Search Engine Optimization? Chad breaks it down for the people in the back.

23:44 SEO can take a long time to develop, and Chad recommends giving yourself 4 months before you start measuring results.

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

We have a daily email! 

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow the podcast: 

• https://podcasts.apple.com/us/podcast/auto-collabs/id1635647407

Connect with Chad Graves on LinkedIn
Learn about Reunion Marketing

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions