Doug Miller is President of St. Lucie Battery & Tire, which has 15 locations on the central east coast of Florida. He has taken over operations from his father, Joey — the founder of the company. Doug looks to expand St. Lucie Battery & Tire, which has been in business for more than fifty years, with a focus on integrity and serving the community with honesty and reliability. 

In this episode…

Are you a tire and auto repair shop owner whose business has been affected by the pandemic or supply chain issues in today’s economy? Are you taking a lean approach to inventory or are you heavy on inventory? If these are scenarios you deal with on a regular basis, you’ll want to hear this episode of the Gain Traction podcast!

In this episode of Gain Traction, Mike Edge welcomes Doug Miller for a wide-ranging conversation about the issues facing auto repair, battery, and tire shops in today’s marketplace. Doug talks about how St. Lucie Battery & Tire has survived a fire, navigated its way through the pandemic and overcome supply chain issues that are common throughout the industry. He also shares how long-term customer relationships can end up being your best marketing source. You’re sure to learn something from this discussion!

Here’s a glimpse of what you’ll learn: 

• Doug Miller shares how he broke into the automotive industry when he was 19 years old
• Why Doug’s father, Joey Miller, started St. Lucie Battery & Tire by selling batteries out of a chicken barn
• How the pandemic affected operations at St. Lucie Battery & Tire
• Where Doug sees the current market with heightened inflation and supply chain issues
• Why it helps a tire and battery shop to be heavy on inventory
• Surefire ways to build long-term relationships with customers 
• How St. Lucie Battery & Tire ensures that word-of-mouth is their best marketing method

Resources mentioned in this episode:

• Doug Miller on LinkedIn 
• St. Lucie Battery & Tire
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.