Power Producers Podcast

Throwback: Growing Organically Using Video with Michael Overstreet

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In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Michael Overstreet, owner of Safe Street Insurance. Michael talks about how he uses video marketing to grow his agency, his relationships with his clients, and how he is slowly branching out into commercial lines.


Episode Highlights:

  • Michael shares the story of how he got into the insurance industry. (3:12)
  • Michael says that he started an independent agency for personal lines, and he’s now doing commercial lines. (3:34)
  • Michael says he’s planning to get a drone soon. (12:43)
  • Michael shares that the video came in when he got into a point where he couldn’t grow at the scale he desired. (17:57)
  • Where does Michael get his referrals from? (18:09)
  • Michael gives the best service by responding quickly and genuinely cares for his clients. (19:05)
  • How much paid advertising does Michael do? (22:44)
  • Michael says that the video can establish you as the authority, and people will try you right away. (27:26)
  • Michael explains how determined what was driving his website traffic (28:40)
  • Michael shares how he’s using the video to branch out into commercial lines.  (35:57)
  • Michael explains why he has to be kind on his video content. (37:27)
  • Michael explains how tropical plants can grow in Arizona. (41:36)
  • Michael says that he’s been using EZLynx from the beginning. (48:54)
  • Michael explains why he chooses to use Openly as a carrier. (57:02)
  • Michael shares what they’ve realized with the YouTube training they had. (59:51)
  • Michael says he loves Better Agency because they’re willing to listen to agents, make changes, and adjust accordingly. (1:01:05)
  • What has been Michael’s biggest success using the Better agency? (1:01:05)


    • Tweetable Quotes:

    • “My main source of referrals and what I prefer, are my existing clients.” - Michael Overstreet
    • “I just give the best possible service I can by responding quickly and genuinely caring about my clients.” - Michael Overstreet
    • “Every agent is looking for that secret sauce.” - Michael Overstreet


      • Resources Mentioned:

      • The Power Producer’s Podcast
      • David Carothers LinkedIn
      • Killing Commercial Insurance
      • Florida Risk Partners
      • Kyle Houck LinkedIn
      • Michael Overstreet LinkedIn
      • Safe Street Insurance
      • The Garden Nerd YouTube Channel
        ...more
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