In this throwback episode, Leila (@LeilaHormozi) breaks down branding into four tactical principles you can apply immediately. She shares how associations shape your brand’s strength, why you must trade today’s brand for tomorrow’s growth, and how repetition creates market dominance.

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Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

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