June 02, 2023

Throwback: What is a Marketing Drop

17 minutes

In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the purpose of marketing drops, why we should value everyone regardless of their position, and why having a good conversation with the gatekeeper is important.

Episode Highlights:

David mentions that he got 25 to 30 emails asking him whether he is making drops right now, as he said on the podcast. (3:31)

Kyle explains that the whole purpose of the marketing drop is to either verify the information we have on the decision-maker or to determine who the right person is. (5:28)

Kyle discusses the principle of marketing drops. (6:55)

Kyle believes that having a good conversation with the gatekeeper is the first step, which is frequently missed. (9:12)

David mentions that he values everyone, regardless of who he is talking with. (11:21)

David believes that they should do another episode on prepping for the drop, and what happens after the marketing drop. (13:50)

David and Kyle talk about what to look for while doing marketing drops or having a conversation with a gatekeeper in their office. (14:13)

Tweetable Quotes:

“The first thing that may often be overlooked is having a good conversation with the gatekeeper. Because the gatekeeper is literally the person between you and the decision-maker” - Kyle Houck

“I don't talk any differently to the person that's the receptionist than I do to the person who's going to end up making a decision to buy from me, I'm the same regardless of who I'm interacting with.” - David Carothers

“If you're paying attention to some things that they've got in their office, whether it's just something cool that you see or something that you actually can relate with them on. I think that's huge.” - Kyle Houck

Resources Mentioned:

David Carothers

Kyle Houck

Florida Risk Partners

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By David Carothers

4.9

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