Power Producers Podcast

Throwback: What is a Marketing Drop

Listen Later

In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the purpose of marketing drops, why we should value everyone regardless of their position, and why having a good conversation with the gatekeeper is important.


Episode Highlights:

  • David mentions that he got 25 to 30 emails asking him whether he is making drops right now, as he said on the podcast. (3:31)
  • Kyle explains that the whole purpose of the marketing drop is to either verify the information we have on the decision-maker or to determine who the right person is. (5:28)
  • Kyle discusses the principle of marketing drops. (6:55)
  • Kyle believes that having a good conversation with the gatekeeper is the first step, which is frequently missed. (9:12)
  • David mentions that he values everyone, regardless of who he is talking with. (11:21)
  • David believes that they should do another episode on prepping for the drop, and what happens after the marketing drop. (13:50)
  • David and Kyle talk about what to look for while doing marketing drops or having a conversation with a gatekeeper in their office. (14:13)


    • Tweetable Quotes:

    • “The first thing that may often be overlooked is having a good conversation with the gatekeeper. Because the gatekeeper is literally the person between you and the decision-maker” - Kyle Houck
    • “I don't talk any differently to the person that's the receptionist than I do to the person who's going to end up making a decision to buy from me, I'm the same regardless of who I'm interacting with.” - David Carothers
    • “If you're paying attention to some things that they've got in their office, whether it's just something cool that you see or something that you actually can relate with them on. I think that's huge.” - Kyle Houck


      • Resources Mentioned:

      • David Carothers
      • Kyle Houck
      • Florida Risk Partners
      • The Extra 2 Minutes
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Power Producers PodcastBy David Carothers
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        116 ratings

        More shows like Power Producers Podcast

        View all
        Agency Nation Radio by Agency Nation - Insurance Marketing and Technology Strategists

        Agency Nation Radio

        48 Listeners

        REAL AF with Andy Frisella by Andy Frisella #100to0

        REAL AF with Andy Frisella

        32,577 Listeners

        Agency Intelligence: The Insurance Podcast Network by Agency Intelligence

        Agency Intelligence: The Insurance Podcast Network

        49 Listeners

        The Insurance Guys Podcast by Scott Howell & Bradley Flowers

        The Insurance Guys Podcast

        203 Listeners

        The Ridiculously Amazing Insurance Podcast by Agency Performance Partners

        The Ridiculously Amazing Insurance Podcast

        18 Listeners

        Unstoppable Profit Podcast Hosted by Mike Stromsoe by Mike Stromsoe

        Unstoppable Profit Podcast Hosted by Mike Stromsoe

        12 Listeners

        Vertafore Insurance Podcast by Vertafore

        Vertafore Insurance Podcast

        35 Listeners

        Insurance Town by Heath Shearon

        Insurance Town

        51 Listeners

        Getting Past the Premium by Elliot Bassett & Ryan Brott

        Getting Past the Premium

        16 Listeners

        Millionaire Insurance Producer by Charles Specht

        Millionaire Insurance Producer

        39 Listeners

        Insurance Producers Podcast by Cyrus Jaffery

        Insurance Producers Podcast

        4 Listeners

        The Scratch Agency Podcast by The Scratch Agency Podcast

        The Scratch Agency Podcast

        22 Listeners

        The Max Revenue Show by Max Revenue

        The Max Revenue Show

        14 Listeners

        Insurance Refocused by Lindsay & Carey Wallace

        Insurance Refocused

        46 Listeners

        Rise and Bind by Advisor Evolved

        Rise and Bind

        0 Listeners