School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Throwing Shade: Exposing Podcast Get-Rich-Quick Scams


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Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised:

  • A chart-topping podcast in minutes
  • You don't even need a microphone (think about that)
  • Just let AI clone your voice, make an AI video version of you, and make six figures.
  • Podcasting is expensive (it's not -you can get started for $80)
  • Instant money from advertising (when big sponsors need 10-20,000 downloads per episode)
  • It quotes successful podcasts that aren't using their system (and sell their own products, not advertising).

Takeaways:

  • You don't monetize a podcast - you monetize an audience.
  • If it were this easy, everyone would do it - and all podcasts would be the same.
  • Many podcasting scams prey on the uneducated, making it sound easy to succeed.
  • Building a podcast audience takes time, typically around three years, so be patient.
  • Don't fall for the hype that you can create a podcast in minutes without effort.
  • You can't skip the hard work of podcasting and expect to succeed; it requires consistency in schedule and consistency in quality content.

Mentioned In This Episode

Conan O'Brien Needs Some Cash

Podnews Weekly Review

Podnews Daily

Will “Verified” Downloads Ruin Podcast Advertising

School of Podcasting

Video of Fake Countdown Timer

Mentioned in this episode:

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Question of the Month August 2025

Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome?

Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

Question of the Month

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School of Podcasting: Expert Tips for Launching and Growing Your PodcastBy Dave Jackson

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