You probably know that video is the grand daddy of all content strategies, especially when marketing your business. Did you know that it's also a fantastic way to convert sales in your trade business? How about using it to increase the number of clients who upgrade? Who refer others to you? Or who simply stay as clients for longer? We chat to the founder of Bonjoro, a super cool platform and app that makes sending personalised videos to your prospects or customers an absolute cinch! Matt Barnett shares his journey from surfing in hail storms in Scotland, to tech-company founder in Sydney and why you really MUST be using video to personalise your customer engagement.

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