In this episode of DairyVoice, Tim Abbott with Showbox Sires continues his series Evolution of the Great Cow with an interview of Meino Annema of Holstein International. They discuss Meino’s role with HI and her background in the dairy world. Tim asks many questions surrounding HI’s print magazine and they talk about several of the key ingredients for a successful advertising campaign. Meino finishes with a look at the future of farm and genetic promotion, along with a few success stories in the business.