Tim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs got to +$50M in ARR with +65% year-on-year growth by ditching expert advice and embracing unconventional wisdom.

The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains how they did it and he also opens up on their marketing strategy, content playbook, and how they were able to achieve such impressive hypergrowth.

Links

Ahrefs >> https://ahrefs.com/

Why We Charge $7 for Our 7-day Trial Vlog >> https://www.youtube.com/watch?v=09avD7Y4xpc

Bitcoin Billionaires by Ben Mezrich >> https://www.goodreads.com/book/show/41433284-bitcoin-billionaires

The Accidental Billionaires by Ben Mezrich >> https://www.goodreads.com/book/show/6326920-the-accidental-billionaires

Influence: The Psychology of Persuasion

by Robert B. Cialdini >> https://www.goodreads.com/book/show/28815.Influence

How to Win Friends and Influence People

by Dale Carnegie >> https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

Intercom on Starting Up >> https://www.intercom.com/resources/books/intercom-starting-up

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