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Attention-grabbing creativity, franchise fatigue, and the art of brand-building in the modern age.

Glenn Lundy isn’t just a podcaster or speaker—he’s a professional attention architect who’s been helping auto dealers think differently for years. With thousands of episodes under his belt and a heart for growth (and a growing family, literally), Glenn joins Paul, Kyle, and Michael to riff on why the rules of attention have changed and how creative thinking can outperform a fat ad budget. From Burger King's moldy Whopper to AI-powered robot dogs, this conversation is a masterclass in making people look your way without selling your soul to Facebook ads.

But it’s not just about flash. Glenn gets real about the human side of leadership—especially in an industry filled with third- and fourth-generation owners who might not actually want to grow. They talk about the psychological ceilings we impose on ourselves, the trap of “just enough” success, and why authentic, creative messaging is the dealership's best bet for long-term retention. Oh, and there's a mosquito attack that turns into a branding metaphor. You can’t make this stuff up.

Timestamped Takeaways:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

2:24 Glenn introduces his newest baby—number nine—and how family fuels his hustle

4:01 The ASOTU CON robot dog story: how a cyber-dog turned heads and taught lessons in grabbing attention

6:30 Burger King's moldy Whopper ad and the shift from traditional ads to organic, bold creative

11:18 Glenn and Paul dive deep into the tension between creativity and substance in a noisy digital world

19:02 Why many dealership owners say they want to grow—but secretly don’t

21:36 The dealership mindset trap: silos, financial statements, and being “number one” in tiny ponds

Learn more about Glenn Lundy:

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