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💬 Show Notes

Building a Pipeline for Success in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz dives into the essential strategies for building a robust pipeline in your insurance agency. He shares insights from a recent conversation with a successful agent eager to streamline lead generation. Matt discusses the two primary methods for acquiring prospects: buying leads or actively seeking them out, emphasizing the balance between time and money in this process. He explores various lead generation tactics, including live transfers, postcards, and social media advertising, while providing practical advice on measuring success and managing expectations. Additionally, Matt encourages listeners to consider innovative approaches, such as hiring marketers to build relationships with mortgage brokers, highlighting the importance of proactive outreach. This episode is packed with actionable tips for agency owners looking to enhance their lead generation efforts and ultimately drive growth.

00:00 Introduction to Building a Pipeline

00:30 The Agent's Dilemma: Buying vs. Seeking Leads

02:15 Understanding Live Transfers and Their Cost

03:45 The Role of Postcards in Lead Generation

06:00 Exploring Social Media Advertising

09:30 Hiring Marketers for Strategic Outreach

12:15 The Importance of Proactive Networking

16:00 Final Thoughts and Resources for Agency Owners

Show notes created by https://headliner.app

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