In this TIMELESS episode, we revisit a conversation from 2018 with William Etundi on creativity, activism and the slow, imperfect spiralling up of change.

William reflects on the activist movements that shaped him, the cost of forcing change, and the quieter courage of listening to what is most essential within us. Moving from political burnout into creative truth, he shares a powerful reminder that creativity does not have to save the whole world to matter.

For anyone who has ever tried to be useful, good or brave while quietly abandoning their own spark, this conversation is a call back to the fire within.

Sometimes, tending the fire inside is what brings us back to life.

We highly recommend you to listen to the full episode as well, tune in here

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