This week on Startup to Storefront, we're sitting down with Veronica Pedersen, the founder and CEO of Timeless Skin Care — a brand that's proof you don't need investors or a massive marketing budget to build something big.

Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid — and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often preferred over luxury options like Skinceuticals.

In this episode, you'll hear how Veronica: • Dominated Amazon beauty sales in 2023 • Grew the brand without outside investors • Started on eBay and scaled to global success • Is now expanding into Target stores nationwide

She also shares her journey as a founder, the lessons learned along the way, and her take on what consumers really want from skincare today.

It's an inspiring story of grit, growth, and building a brand that puts people first — don't miss it.