Be open-minded, ditch the negativity, and yes, you can buy that small-town business and make it work. In this episode, Mary Jo sits down with client and Iowa rancher/feed-store owner Erica Lantz, who walked away from a 14-year corporate food job to buy a 60-year-old feed store in a town of 1,000 people… during COVID.

👉 Follow Mary Jo Here: https://www.youtube.com/channel/UCXYvzroUouEMsTGKFw5nJHQ

👉 Get the book: https://www.farmingwithoutthebank.com/book

Erica shares how she runs a 5th-generation farm with Dexter cattle, heritage hogs, hair sheep, hypoallergenic curly horses, and silky chickens while modernizing a tiny farm store, creating custom feed mixes, shipping nationwide, and using infinite banking (and her old 401(k)) to fund the dream—without letting the bank control everything.

If you've ever wondered how to buy an existing small business, fix its mess of inventory and accounts receivable, negotiate with suppliers, or use life insurance as your own line of credit for your farm or business, this conversation gets very real.

What You'll Learn:

◦ How Erica went from corporate food manufacturing to owning a rural feed store

◦ Why she chose Dexter cattle, heritage hogs, hair sheep, and curly horses as niche income streams

◦ The truth about GMO vs non-GMO feed, sprays, and residues from someone who did lab testing

◦ How she mills fresh, locally sourced custom feed and ships it outside Iowa

◦ What no one tells you about buying a 60-year-old small-town business (inventory, expired product, A/R)

◦ Using Amazon and an online store to move poor inventory and reach beyond a town of 1,000

◦ How her kids learn business by bartering silky chickens and kittens instead of just taking cash

◦ Why did she pull money from her 401(k) to start infinite banking policies for the farm

◦ How separate policies, term coverage, and key-person insurance protect partners and banks

◦ The power of "How can I?" and "Who Not How" for growing when cash and time feel tight

Chapters:

0:00 – Negativity, mindset & intro to Erica

3:14 – Inside the ranch: Dexters, heritage hogs, curly horses & silky chickens

14:50 – Building a better feed store: sourcing, custom milling & GMO vs non-GMO

39:47 – Buying a 60-year-old small-town business: inventory, receivables & reality

55:35 – Employees, customer service, Amazon, and FedEx as a growth tool

1:07:55 – Using 401(k)s & life insurance to fund the farm and feed store

1:19:24 – "How can I?", Who Not How & closing thoughts on mindset

📘 Ready to learn Infinite Banking for yourself?

Grab Mary Jo's book and Nelson Nash's book, then schedule a time to talk:

🌐 Website: https://www.farmingwithoutthebank.com

📧 Questions: [email protected]

🐄 Need custom feed or farm supplies from Erica?

🌐 Feed store & custom mixes: https://feedersgrain.com?utm_source=y...