Being likeable. Sometimes that’s all you need to make a sale. And if you describe yourself as an introvert, this is a reason to push past this self-limiting label. Because you have no chance of being likeable if someone doesn’t have the ability to get to know you.

95% of buying decisions are made based on emotion. Neuroscience confirms it. Given this, why do we focus so much on talking about all the specifics of our products if we haven’t even been asked? Why not just be friendly and welcoming when you meet someone in your booth for the first time? That takes a lot of pressure off, doesn’t it?

Remember that going to craft shows is a form of entertainment for those attending. Let’s talk about how to use this to your advantage.

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