Way back in 1997, this new arena called social media arrived on the digital landscape. Since that time, social media has been a fast and active playground with new platforms emerging, others dying and still others growing and morphing into versions that barely look like their original selves.

They rise and fall in popularity and target audiences change too. Think of what happened with Facebook - once being for the younger generations who have mostly now abandoned ship for Instagram. And still other social media formats get outright copied like Reels which of course rivals Tic Tok.

And that’s not all.

IG offers new features but only to certain accounts

FB changes it’s page layout causing confusion that requires us to relearn the app

Privacy issues are forcing significant changes

Facebook and IG go dark for 6 hours – everyone panics

Social media is pretty much synomyous with change. That’s a great thing for people who teach us how to use all the various platforms, but not so great when we’re trying to plan for our business visibility, promotional posts or when we want to run ads.

So what’s the answer? Just give up – abandon social media entirely? My answer to this may surprise you.

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