I heard something a long time ago, during my corporate days, and it’s one of those statements that holds true over time.

“Don’t tell people you have great customer service, show them.”

It’s too easy to talk about a level of care and service you offer your customers. Let’s face it, everyone does that. But actually following through on it is where the majority of businesses fail. They talk one thing and do another.

It’s surprising because having top-notch customer service, in the majority of cases, doesn’t add to the costs of running a business. Going the extra mile and adding in special touches is more a matter of planning and implementing a process than anything else.

Most businesses pay very little attention to this. So why should you? Repeat business – that’s why.

I want you to think about your customer service? Not what you say but what you’re really doing? I break this review into 2 categories. That’s what we talk about in today’s show.

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