Many think marketing and promoting are the same thing and they use them interchangeably. Here’s where you can get lost in it all. Lots of time and money spent on these activities knowing it’s important for your business but seeing little in results. The purpose is blurry at best. What should you be doing to bring in the sales? How do you know if you should keep going with one thing or put more emphasis on another?

Let’s clear this up so you can be more focused and purposeful in the time you do spend on these two strategies and understand the intent behind each one.

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