If you think about your approach to product development, where do you fall? Do you stick with what’s standard and proven or do you venture off and test new things just to see what happens?

While there’s nothing wrong with either approach, I’m going to suggest that the greater opportunity for your business lies in going past the tried and true and expanding to create something truly new and unique. The trick is to do something your audience wants or needs. Or something that solves a common problem people can easily relate to.

And you might say, there’s really nothing else that can be done with soaps or candles. That all the stitches and uses for knitted items have been created. Or that every single flavor and variation of chocolate is already out there.

And I’ll challenge you on that. In this episode I explain why and give you examples that will get you looking at your product in an entirely different way.

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