Ever wonder why experts recommend so many different ways to get the word out about your business? Can’t you just sell at craft shows and call it a day? Yes, of course you can. As the owner of your business you can do anything you want.

But this isn’t how the most successful brands behave. They utilize different methods of reaching out to customers and integrate them together to form an even more powerful approach to communicating and attracting customers. Here’s why.

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