How many customers you really need to reach your sales goals? Knowing this can help guide your sales activities and reduce the overwhelm that comes with ambiguity - not knowing where you’ll find people to buy your products and leaving things up to chance.

This number is also the basis for gaining confidence because you understand and can put in place various ways to get the number of customers you need. As an added bonus, it also may prompt you to relook at your pricing, production, staffing and even materials.

My goal here is to help you figure out your own unique customer number.

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