“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker. 

Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY’s PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.

Here are today’s helpful highlights:

• The magic of a strong personal brand is when your name is dropped in rooms that you’re not in.
• Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don’t know, don’t post.
• Mentorship is identifying your personal advisory board and leaning on different people for different things.

Quotes

• “When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)
• “The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)
• “For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)

Connect with Aliza Licht:

Instagram | http://www.instagram.com/alizalichtxo

Website | http://www.alizalicht.com

Buy Aliza’s new book, On Brand | https://alizalicht.com/on-brand

Check out the Leave Your Mark Podcast | https://alizalicht.com/podcast

If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.

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