This week, Kayla Greaves—beauty expert, award-winning journalist, sought-after speaker, and overall multi-hyphenate in the beauty industry—dives into her career path, the importance of balance and self-care, and the current content creation space. When asked about the growth and exposure for Black founded brands Kayla said, “The fact that I can’t even narrow [Black-founded beauty brands] down is such a good problem to have” — she views growing trends towards inclusivity, sustainable and eco-friendly beauty products as an important step towards greater social and environmental responsibility in the industry.
Kayla also discusses how our relationship with our hair and our appearance is about more than just aesthetics - it's about identity and culture: “When I finally decided to go natural... I started to realize how complex our relationship with our hair is. It’s more than just hair. It’s our roots, it’s where we come from.”
Follow @kaylaagreaves on Instagram!
Kayla’s Word(s) of 2023: Freedom & Fulfillment
Kayla A. Greaves is a beauty expert, sought-after speaker/moderator, and award-winning journalist with over a decade of media experience. She was previously the executive beauty editor at InStyle, and has held positions at Bustle and The Huffington Post. Kayla has interviewed the likes of Lupita Nyong’o, Mary J. Blige, Toni Braxton, Gigi Hadid, Jennifer Lopez, Naomi Campbell, and many more stars. She has also appeared in campaigns for TJ Maxx and Maybelline.
Influencer & Brand Shout-Outs: Bossy Cosmetics and Ami Colé
“I can do things on my own (as an independent freelancer) and still be recognized for my work.”
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