The Washington Post's recent decision to withhold a presidential endorsement marks a pivotal moment in American journalism, sparking intense debate about the evolving role of media institutions in our democracy. The timing of the Post's announcement has certainly raised eyebrows, yet it invites us to engage in a deeper conversation about how news organizations can best serve the public interest in an increasingly polarized political landscape. While there are definite issues with the timing of this decision, we can think again about the role of endorsements in elections and the essential role of journalism in America.