Summary:

In the latest episode of "To-The-Trade" with host Laurie Laizure and guest, Ross Dunn from Stepforth.com, a comprehensive discussion on SEO strategies for interior designers and small businesses took place. Ross shared insights from his extensive experience in web marketing, particularly emphasizing the ongoing nature of SEO and its benefits for small businesses. They delved into the challenges interior designers face in standing out online and offered practical solutions, such as focusing on local SEO, maintaining an active website, and leveraging tools like WordPress and security plugins. Additionally, they emphasized the importance of blogging, video content, and social media presence for enhancing visibility and engaging with the audience. The conversation also touched upon the significance of building a knowledge panel on Google and the potential of AI in SEO. Overall, the episode provided valuable insights and actionable steps for interior designers to improve their online presence and attract more clients.