
Sign up to save your podcasts
Or


FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived?
The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.
Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard.
Featuring in the show are:
- Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985
- Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s
- Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism
- Joe Barnes - who edited the magazine for four years until shortly before its print publication ceased
Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.
By BBC Radio 44.7
8686 ratings
FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived?
The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.
Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard.
Featuring in the show are:
- Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985
- Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s
- Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism
- Joe Barnes - who edited the magazine for four years until shortly before its print publication ceased
Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.

7,613 Listeners

885 Listeners

1,049 Listeners

35 Listeners

5,478 Listeners

1,798 Listeners

1,754 Listeners

1,038 Listeners

2,103 Listeners

2,095 Listeners

1,990 Listeners

780 Listeners

262 Listeners

414 Listeners

83 Listeners

826 Listeners

237 Listeners

74 Listeners

476 Listeners

3,151 Listeners

1,007 Listeners

188 Listeners

119 Listeners

99 Listeners