Why did the popular stationery chain, Paperchase, end up closing all of its shops?The BBC Business journalist, Sean Farrington, investigates in the company of resident entrepreneur, Sam White. Paperchase was founded by two former art students in the late 1960s and went on to become the design darling of the high street, known for its charming greeting cards, wrapping paper, stationery, gifts and art materials. It expanded across Britain and beyond to America, the Middle East and parts of Europe. What made Paperchase so special? And how could decades of success slide into decline then shop closures? Sean speaks to: -Chris and Rebecca Pond whose father, Eddie Pond, was Paperchase's co-founder
-Timothy Melgund - who ran Paperchase under different ownership for over 20 years and led two management buyouts. 
-Liz Faulkner - from Jelly Armchair, a company that designs greeting cards and supplied Paperchase.At the end, Sam White has to come up with her own conclusions about the fate of Paperchase based on what she has just heard.If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.ukProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Why did the popular stationery chain, Paperchase, end up closing all of its shops? The BBC Business journalist, Sean Farrington, investigates in the company of resident entrepreneur, Sam White. Paperchase was founded by two former art students in the late 1960s and went on to become the design darling of the high street, known for its charming greeting cards, wrapping paper, stationery, gifts and art materials. It expanded across Britain and beyond to America, the Middle East and parts of Europe. What made Paperchase so special? And how could decades of success slide into decline then shop closures? Sean speaks to: -Chris and Rebecca Pond whose father, Eddie Pond, was Paperchase's co-founder -Timothy Melgund - who ran Paperchase under different ownership for over 20 years and led two management buyouts. -Liz Faulkner - from Jelly Armchair, a company that designs greeting cards and supplied Paperchase. At the end, Sam White has to come up with her own conclusions about the fate of Paperchase based on what she has just heard. If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Toast - Paperchase

While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations in July, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Episodes will be released weekly on Thursdays wherever you get your BBC podcasts. But you can listen to the latest episodes, seven days earlier than anywhere else, first on BBC Sounds.Toast is a BBC Audio North production for BBC Radio 4.

Health & Fitness

While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations in July, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Episodes will be released weekly on Thursdays wherever you get your BBC podcasts. But you can listen to the latest episodes, seven days earlier than anywhere else, first on BBC Sounds. Toast is a BBC Audio North production for BBC Radio 4.

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