The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:John Caudwell - Phones 4u founder Nikki Barrow & Chris Papageorgiou - former Phones 4u staff membersIan White - editor of Mobile News magazineProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including: John Caudwell - Phones 4u founder Nikki Barrow & Chris Papageorgiou - former Phones 4u staff members Ian White - editor of Mobile News magazine Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds. You can email the programme at toast@bbc.co.uk Feel free to suggest topics which could be covered in future episodes. Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:John Caudwell - Phones 4u founder Nikki Barrow &amp; Chris Papageorgiou - former Phones 4u staff membersIan White - editor of Mobile News magazineProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Toast - Phones 4u

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it’s worth spending their hard earned money on.New episodes of Sliced Bread are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807.Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

Health & Fitness

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out. Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS? Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it’s worth spending their hard earned money on. New episodes of Sliced Bread are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807. Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

Share Toast - Phones 4u

Sign up to save your podcasts

Toast - Phones 4u

Toast - Phones 4u

More shows like Sliced Bread

In Our Time

The Documentary Podcast

Global News Podcast

6 Minute English

Learning English Conversations

Inside Health

Money Box

Friday Night Comedy from BBC Radio 4

More or Less: Behind the Stats

Witness History

Desert Island Discs

The Food Programme

The Infinite Monkey Cage

Newshour

The Life Scientific

The Kitchen Cabinet

The Food Chain

Curious Cases

You're Dead to Me

Just One Thing - with Michael Mosley

ZOE Science & Nutrition

A Thorough Examination with Drs Chris and Xand

Uncharted with Hannah Fry