Sign up to save your podcasts
Or
Share Toast - Reader's Digest UK
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Toast - Reader's Digest UK
Why did we lose Reader's Digest magazine when it is still going in America?
The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world.
Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.
How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK?
Sean speaks to:
- Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest
- Richard Junger, Professor of Communication at Western Michigan State University
- Tom Browne, a former editor of Reader's Digest UK
- Gary Hopkins, a former owner of the business's UK division
- Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world.
Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
View all episodes
By BBC Radio 4
4.7
7878 ratings
Why did we lose Reader's Digest magazine when it is still going in America?
The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world.
Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.
How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK?
Sean speaks to:
- Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest
- Richard Junger, Professor of Communication at Western Michigan State University
- Tom Browne, a former editor of Reader's Digest UK
- Gary Hopkins, a former owner of the business's UK division
- Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world.
Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
More shows like Sliced Bread
View all
In Our Time
5,389 Listeners
The Documentary Podcast
1,841 Listeners
Global News Podcast
7,908 Listeners
6 Minute English
1,782 Listeners
Learning English Conversations
1,050 Listeners
Inside Health
85 Listeners
Money Box
42 Listeners
Friday Night Comedy from BBC Radio 4
2,141 Listeners
More or Less: Behind the Stats
899 Listeners
The Food Programme
269 Listeners
The Infinite Monkey Cage
1,925 Listeners
Newshour
1,081 Listeners
The Life Scientific
248 Listeners
The Kitchen Cabinet
124 Listeners
All in the Mind
80 Listeners
BBC Inside Science
403 Listeners
Curious Cases
824 Listeners
CrowdScience
480 Listeners
13 Minutes Presents: The Space Shuttle
4,121 Listeners
Americast
741 Listeners
You're Dead to Me
2,979 Listeners
Just One Thing - with Michael Mosley
238 Listeners
Uncharted with Hannah Fry
118 Listeners
What's Up Docs?
116 Listeners