What if your biggest profit leak is hiding behind the bar, in the engine your guests never see?

Tobin Ellis spent 30 years behind the stick before he started designing bars for a living. As founder of Studio Barmagic, he's redesigned everything from NFL stadiums to five-diamond resorts, once lifting a landmark hotel bar's revenue 131% in a single quarter.

In this conversation, we get into why your labor problem is really a design problem, why the money is made during peak volume instead of slow Tuesdays, and why he builds every bar for the bartender first, the guest second, and the investor last.

If your margins are thin and your weekends are leaving money on the table, this one shows you where to look.

That's Tobin Ellis. To learn more about his work designing high-performance bars and to grab his book, Bar Design Essentials, visit barmagic.com.

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