Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV stations… One big platform throws its weight behind Web Stories… and the TikTok duet that got duetted and duetted and may have become one of the single most impressive pieces of amateur musical theatre in history.

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Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok clone… The largest growing demographic of podcast listeners are teenagers… and how a single Excel spreadsheet is all that anybody is talking about in the U.K. today.

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One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice new tools to its online spreadsheet, Twitter apologizes for the way it’s been cropping your images, and changes to Facebook Groups means you may have a very powerful new placement at your disposal.

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YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… and why Gordon Ramsay is absolutely killing it on the most unlikely of social networks.

Brought to you today by the Keep Optimising podcast: KeepOptimising.com

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Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. Google will give you a full user experience audit — of your competitors… and how good will this new web analytics tool be when it promises it won’t track your web site visitors.

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• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

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Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your digital marketing To Do list… and why there is a full two-second gap of dead-air in today’s episode.

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ABOUT THE PODCAST:

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• Transcripts: See each episode at TodayInDigital.com

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• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

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• Tod’s agency: engageQ.com 

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Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet sweet podcast advertising dollars… Platforms with inflammatory content are hurting the performance of your ad campaigns… and hackers have found a way in to the single most important weapon in a digital marketer’s arsenal.

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ABOUT THE PODCAST:

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• Produced by: engageQ.com

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• Transcripts: See each episode at TodayInDigital.com

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• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

• Twitter: twitter.com/todmaffin 

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• Tod’s agency: engageQ.com 

• TikTok: /tiktok.com/@todmaffin

• Twitch: twitch.tv/todmaffin 

Source links and full transcripts at TodayInDigital.com

They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably should try… Google adds more pandemic-friendly labels for your product ads… and is the Ring company trying to pull one over on all of us?

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In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better results now… Hootsuite is having a very bad day… Reddit adds some nice protections for brands that are a little risk-sensitive… Please welcome the newest member of the vertical Stories club… and LinkedIn adds some surprisingly useful upgrades.

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The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one might get them into trouble with the regulators… and the single tweet that might become known as the cheapest, simplest, and most effective political ad in the history of the world.

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