Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

7777 ratings

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

May 26, 2020159: Why Is Google Rewriting Your Metadata?!
Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: http://ladder.sport

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.searchenginejournal.com/amazon-news-sports-podcasting/370476/

https://www.searchenginejournal.com/google-ads-incorporates-retail-category-reporting/370470/

https://www.searchenginejournal.com/why-google-rewrites-meta-descriptions/370452/

https://marketingland.com/blogging-for-shopify-a-unique-seo-approach-279593

https://www.marketingdive.com/news/59-of-ad-agency-employees-working-longer-during-pandemic-study-says/578557/

https://www.facebook.com/business/news/new-courses-to-bring-your-business-online/

https://www.bbc.com/news/technology-52808177
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12min
May 22, 2020158: Ready Player One
Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by MediaNegotiator.US

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.socialmediatoday.com/news/facebook-adds-post-creation-capacity-to-creator-studio-app/578481/

https://www.radvertisingschool.com/

https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781
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5min
May 21, 2020157: The Lovers, The Dreamers, and Me. 🌈
Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: MediaNegotiator.US

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.socialmediatoday.com/news/facebook-clarifies-guidelines-around-music-usage-in-video-posts/578357/

http://Resizing.app

https://jasonburlin.com/why-should-you-use-bid-cost-caps-in-your-facebook-campaigns/

https://twitter.com/CoryDobbin/status/1244338599547547649

https://twitter.com/CoryDobbin/status/1227996935736438787
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11min
May 20, 2020156: TikTok’s Ad Algorithm Revealed
We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Today’s episode is sponsored by: MediaNegotiator.US

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://digiday.com/media/how-tiktok-ranks-ads

https://www.seroundtable.com/bing-webmaster-tools-migrates-new-29482.html

https://twitter.com/OvercastFM/status/1263122624760229892

https://blog.twitter.com/en_us/topics/product/2020/testing-new-conversation-settings.html

https://www.socialmediatoday.com/news/facebook-expands-test-of-skippable-mid-roll-ads-in-videos/578279/

https://twitter.com/BidenInsultBot
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8min
May 19, 2020155: Time to Revamp Your Pandemic-Themed Ads
In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories and brand safety controls, a new discovery tool from Pinterest may be good news for fashion marketers, and consumers getting reeeeeeeeally tired of your COVID-19 ad.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:
https://about.fb.com/news/2020/05/introducing-facebook-shops/

https://newsroom.pinterest.com/en/post/pinterest-launches-curated-shopping-spotlights

https://www.marketingdive.com/news/youtube-advertisers-get-access-to-streaming-tv-under-new-youtube-select-off/578220/

https://www.acemetrix.com/insights/blog/is-a-sense-of-sameness-plaguing-covid-19-ads/

https://blog.chromium.org/2020/05/resource-heavy-ads-in-chrome.html?m=1

https://www.blog.google/products/ads/introducing-youtube-select/

https://www.searchenginejournal.com/google-ads-shortens-business-identity-verification-time/369092/

https://www.seroundtable.com/google-discover-search-console-reporting-bug-29478.html

https://techcrunch.com/2020/05/18/disney-kevin-mayer-tiktok-ceo/
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8min
May 18, 2020 154: Special Episode: B2B Digital Marketing in a Post-Pandemic World
It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO of DemandSpring.com.
Also be sure to read his great piece in MarketingProfs.com called "B2B Marketing After COVID-19: What Changes and What Doesn't?"
--
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
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Privacy & Opt-Out: https://redcircle.com/privacy
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21min
May 15, 2020153: Facebook Just Paid $400 Million for Your Thoughts
In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the future of digital marketing in the B2B space.
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.mobilemarketer.com/news/facebook-acquires-giphy-image-sharing-platform-for-reported-400m/578060/

https://www.kantar.com/Campaigns/Covid-19-Barometer

https://www.marketingdive.com/news/3-pandemic-related-behaviors-will-stick-as-consumer-anxiety-subsides-kanta/578025/

https://www.mediapost.com/publications/article/351442/ice-breakers-says-mint-before-you-mask-mms-so.html

https://www.socialmediatoday.com/news/instagram-officially-launches-option-to-share-instagram-live-broadcasts-to/577995/

https://techcrunch.com/2020/05/15/us-video-game-sales-have-record-quarter-as-consumers-stay-at-home/

https://techcrunch.com/2020/05/14/why-did-apple-buy-nextvr/

https://twitter.com/JonErlichman/status/1258860648903172096
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11min
May 14, 2020152: Blitneey Speers
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media?
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.socialmediatoday.com/news/google-adds-new-option-to-group-and-color-code-tabs-in-chrome/577915/

https://www.socialmediatoday.com/news/linkedin-now-factors-dwell-time-into-content-distribution-algorithm-whic/577839

https://www.socialmediatoday.com/news/youtubes-new-audience-activity-insights-are-now-available-to-all-creators/577923

https://www.socialmediatoday.com/news/linkedin-rolls-out-new-updates-for-sales-navigator-including-detailed-link/577909

https://www.marketingdive.com/news/mcdonalds-will-boost-us-marketing-100m-as-dining-rooms-reopen/577927/

https://www.seroundtable.com/google-my-business-reviews-backfilling-now-29451.html

https://archive.google.com/jobs/britney.html

https://twitter.com/liahaberman/status/1261004966832959488
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8min
May 13, 2020151: The Campaign That Ran $100 Cost-PER-COMMENT
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Today’s episode is sponsored by Tresta.com. Business calling, texting and call management in an easy to use app.

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://status.fb.com/ads/

https://www.agorapulse.com/social-media-lab/boosting-facebook-live-video-replays/

https://marketingland.com/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-279386

https://www.seroundtable.com/google-link-buying-analogy-aliexpress-29443.html

https://www.marketingdive.com/news/companies-behavior-mid-pandemic-influences-future-brand-loyalty-survey-fi/577849/

https://www.reuters.com/article/us-france-tech-regulation-idUSKBN22P2JU
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13min
May 12, 2020150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets)
Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com
Today’s episode is sponsored by Ladder.sport

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:
https://www.marketingprofs.com/charts/2020/42890/eight-common-campaign-management-mistakes-agencies-make

https://wersm.com/you-can-now-add-polls-to-your-linkedin-posts/

https://www.fooddive.com/news/why-pepsico-launched-2-new-direct-to-consumer-sites/577676/

https://www.seroundtable.com/google-temporarily-closed-29438.html

https://grow.google/intl/ALL_au/

https://twitter.com/Pamela_Lund/status/1260256544341413893

https://about.instagram.com/blog/announcements/continuing-our-work-to-fight-online-bullying

https://www.businessinsider.com/facebook-rolling-out-new-targeting-options-for-premium-video-2020-5

https://theofficeslack.com/
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13min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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