Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

7777 ratings

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

July 26, 2024 Inside the Slow Crumbling of the 'Google Network'
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap.

Links to today's stories

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✅ Back catalog of 20+ marketing science interviews
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And a lot more! Check it out: todayindigital.com/premium

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MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
7min
July 25, 2024 Influencer Marketing Grows Up
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
6min
July 24, 2024 Think You Can Stop What They Sell? I Doubt It.
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
8min
July 23, 2024 Cookie Cancellation: Cancelled
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball.

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
13min
July 19, 2024 Snap, Crackle, Pop.
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong?

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
8min
July 18, 2024 The Last B, Well, That’s Not That Simple
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days.

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
16min
July 17, 2024 One Tiny Toggle
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.

Links to today's stories

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
17min
July 16, 2024 The Real Cost of Amazon's Prime Days
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago.

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
11min
July 12, 2024 SPECIAL: "True" (AKA "Wazzup") by Budweiser
A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
19min
July 10, 2024 SPECIAL: "1984" by Apple
The untold story of what many believe is the best television ad of all time.

Rate and Review Us • Contact Us

📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us

GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
🤝 Our Slack

UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy
...more
17min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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