Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business?

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe's new tool may make cleaning up your audio much easier.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn't like Facebook's Marketplace. And a welcome update to the Reels API.

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• Inside Google Ads with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him.

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🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix's advertisers are getting refunds. And Walmart bets on a  positively prehistoric marketing channel.

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🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days.

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------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can stay — for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I've seen in a while.

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------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year.

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------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but important update to Google Analytics.

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------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn't. And Canadians are flocking to Reddit for the most Canadian reason possible.

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🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

 

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy