Hey everyone, Zack Andersen here welcome back to Todays The Day. Today we sit down with Ryan Baylis, the co-founder of Drift – a company revolutionizing the car air freshener market. Ryan, an expert in marketing and video production, shares his journey from working in the outdoor industry and SaaS products to co-founding Drift with his partner Christian in 2016.

Ryan opens up about the challenges and triumphs of starting a business, discussing how Drift went beyond the conventional to create air fresheners that are not just functional, but also sophisticated and visually appealing. He dives into the creative process, from ideation in a woodshop to scaling up production, and the importance of clean, quality ingredients in their products.

We also explore Ryan's personal journey, touching on his background in video production and the pivotal moments that led him to pivot from a secure job to entrepreneurship. His candid insights into mental health, work-life balance, and the pursuit of passion over profit offer valuable lessons for aspiring entrepreneurs.

Ryan's story is not just about creating a unique product, but also about redefining an industry and staying true to one's values and vision. Whether you're an entrepreneur, a car enthusiast, or just someone looking for inspiration, this episode is a must-listen!

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Thanks for listening!

Much love,

Zack.

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