Ever wonder what goes on inside the minds of top performers? By adopting alter egos--and alternate personas--top athletes, musicians, CEOs, and other high-performing individuals unlock a new capacity to excel.

We talk to performance expert Todd Herman to learn how you can harness the power of personas for yourself. After recording this episode, our host Ariel Garten used this technique to effortlessly organize her closet and take on a host of better habits!