What happens when you build a life - and multiple companies - around pure adventure? In this episode, Alan sits down with Tom Morgan, founder of The Adventurists, The Equestrianists, and Venturo, whose extreme rallies, multi-horse races, and engineered adventure machines have become legendary around the world (and inspired Alan to add more adventure in his own company values and life).

We talk about why the best businesses often start from obsession, not profit motives, and why doing something you genuinely enjoy creates a level of resilience that money never can. Tom shares how his adventures went from underground challenges to global cultural phenomena, how word-of-mouth built empires long before social media, and how community remains the strongest growth engine in the adventure space.

If you’re building something unconventional, purpose-driven or community-led, this episode will hit home. And if you want to learn more about Entrepreneurship, follow the Alan Frei Newsletter: https://www.alanfrei.com/newsletter