Today we are talking Google Business Profiles: How they work and why you should have one!

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1. Easy wins with Google Business Profile:

• Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location.
•  Double check all information is up-to-date including prices and ratings/reviews as these can change over time.

2. Interesting things we learned related to Google Business Profile:

• Searches for "where to buy" and "near me" have increased over 200% in recent years, leading to an increase of discovery searches.
• It is important to ensure accurate information on all platforms such as Yelp so customers can easily contact businesses via iPhone apps.

3. Why Google Reviews are the most valuable reviews:

• Reviews should also be taken with a grain of salt as they can easily be fabricated or edited by businesses themselves. 
• Google reviews typically tend to more accurate than other review sources since people have verified accounts through Google before leaving them.
• It's important to respond politely to reviews, even if they are negative. This will help build trust with potential customers. 

4. Final thoughts about the artist formerly known as GMB (Google My Business):

• Ask customers to leave a review on your Google Business Profile (send them a link to make it easy!) as it follows you wherever you go.
• Specify an area of the world that is served if there isn't a physical location.

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